How to build a 12-month cash-flow forecast
Profit and cash are different questions. This is how to build a forecast that answers the second one, month by month, without pretending to know more than you do.
How to write a job description that gets applications
A job description has to attract the right people and align the hiring panel. Most do neither, for the same three fixable reasons.
How to run a SWOT analysis that changes a decision
SWOT has a bad reputation because of how it is usually done. The framework is fine; the failure is stopping at the grid.
What belongs in a go-to-market plan
Most go-to-market documents describe a market instead of committing to a route into it. Here is what a plan has to decide.
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